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I started my web development and content creation business in 1998, near the beginning of the internet as we know it, and have worked in the industry continuously through all the changes that followed.
I am a very experienced communicator and team dynamics facilitator, comfortable in both leadership and supporting roles, with high emotional intelligence and well as verbal intelligence, and powerful problem solving and troubleshooting skills. I’m very comfortable communicating by email, various messaging tools,
As a web-specialized copywriter, I emphasize a particular kind of balance. Writing must accomplish these three goals at once; SEO effectiveness, marketing, selling, and visitor persuasion, and a great visitor experience.
For the first, the writing must contain a well-researched set of keywords and keyphrases that have been chosen based on a realistic strategy for search engine results and positioning. Altho native search is not the traffic powerhouse it once was, it still generates a steady flow of website visitors highly likely to be motivated buyers or users of the website’s services. And it does so for years after the initial investment. Search engine effectiveness is a foundation requirement of good web copy and the cornerstone of the way I approach a writing
For the second, web writing and content must guide and persuade the site visitor towards the actions that are the purpose of the website. These actions might be submitting an email address to a lead collection form, or joining and creating a profile, or the ultimate user action, pulling out a credit card and making a purchase. Web visitors have been conditioned to be wary and leave a website quickly if they are feeling hesitation or uncertainty. As a content
And for the third, my job as a writer is to make the SEO and the marketing that I just described invisible to your visitors. Good writing will entertain, and
Related to the importance of the visitor experience that I just described, is a relatively new critical factor in web content creation, and this is “bounce rate”, or the length of time a visitor spends on your website. The Google algorithm will drop a website’s search result position in the index if it’s bounce rate is higher than it’s competitors, with the logic that if a visitor leaves quickly, they did not find what they were looking for when they went to it under that specific keyword. It’s your job as
I am experienced with Photoshop and comfortable with
By the way, I am also a WordPress master, and I can build and develop a complete website for you using WordPress as a platform, should you have a need for such a thing.
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2. Use License
Permission is granted to temporarily download one copy of the materials (information or software) on Bill Eichman’s website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this
modify or copy the materials;
use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
attempt to decompile or reverse engineer any software contained on Bill Eichman’s website;
remove any copyright or other proprietary notations from the materials; or
transfer the materials to another person or “mirror” the materials on any other server.
This license shall automatically terminate if you violate any of these restrictions and may be terminated by Bill Eichman at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.
The materials on Bill Eichman’s website are provided on an ‘as is’ basis. Bill Eichman makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.
Further, Bill Eichman does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its
In no event shall Bill Eichman or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Bill Eichman’s website, even if Bill Eichman or a Bill Eichman authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.
5. Accuracy of materials
The materials appearing on Bill Eichman’s
Bill Eichman has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Bill Eichman of the site. Use of any such linked website is at the user’s own risk.
Bill Eichman may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service.
8. Governing Law
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We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
We will collect and use personal information solely for fulfilling those purposes specified by us and for other ancillary purposes, unless we obtain the consent of the individual concerned or as required by law.
Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
We will make readily available to customers information about our policies and practices relating to the management of personal information.
We will only retain personal information for as long as necessary for the
You can contact Bill Eichman at firstname.lastname@example.org