Send a Message to Bill Eichman

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About Me

I started my web development and content creation business in 1998, near the beginning of the internet as we know it, and have worked in the industry continuously through all the changes that followed.

I am a very experienced communicator and team dynamics facilitator, comfortable in both leadership and supporting roles, with high emotional intelligence and well as verbal intelligence, and powerful problem solving and troubleshooting skills. I’m very comfortable communicating by email, various messaging tools, voice-over-ip and videochat.

As a web-specialized copywriter, I emphasize a particular kind of balance. Writing must accomplish these three goals at once; SEO effectiveness, marketing, selling, and visitor persuasion, and a great visitor experience.

For the first, the writing must contain a well-researched set of keywords and keyphrases that have been chosen based on a realistic strategy for search engine results and positioning. Altho native search is not the traffic powerhouse it once was, it still generates a steady flow of website visitors highly likely to be motivated buyers or users of the website’s services. And it does so for years after the initial investment. Search engine effectiveness is a foundation requirement of good web copy and the cornerstone of the way I approach a writing project. .

For the second, web writing and content must guide and persuade the site visitor towards the actions that are the purpose of the website. These actions might be submitting an email address to a lead collection form, or joining and creating a profile, or the ultimate user action, pulling out a credit card and making a purchase. Web visitors have been conditioned to be wary and leave a website quickly if they are feeling hesitation or uncertainty. As a content writer it’s my job to create a story and a sense of value that convinces your visitor to stay on your website, and guides them step by step towards doing what you, the website owner, want them to do.

And for the third, my job as a writer is to make the SEO and the marketing that I just described invisible to your visitors. Good writing will entertain, and reading it will be a pleasure. You want your website to be easy to read, clear, inviting, and a pleasure. It should inform your visitors without boring them, while making it clear how they can get more information from deeper pages of your site if they want it. It should give them a sense that your website is their website, something special they found, they they like to show off and share. Website loyalty is money in the bank for you the owner, and after the SEO and marketing are settled, I am going to make them disappear, and focus on entertaining your visitors, and gaining their loyalty.

Related to the importance of the visitor experience that I just described, is a relatively new critical factor in web content creation, and this is “bounce rate”, or the length of time a visitor spends on your website. The Google algorithm will drop a website’s search result position in the index if it’s bounce rate is higher than it’s competitors, with the logic that if a visitor leaves quickly, they did not find what they were looking for when they went to it under that specific keyword. It’s your job as site owner to keep them on your site, by giving them what they are looking for. And it’s my job as your writer to understand what the keywords on the page mean for your visitor, and what you are offering, and then to actually give them what they need and keep them on your website reading and buying.

I am experienced with Photoshop and comfortable with Illustrator, and can create a broad variety of useful elements of graphic content. I like using Google business suite including Hangouts for team collaboration on content. I can use Skype, Teamviewer, Videoscribe, the Office suite and the open source office toolsets Open Office and Libre Office.

By the way, I am also a WordPress master, and I can build and develop a complete website for you using WordPress as a platform, should you have a need for such a thing.

Terms of Service and Privacy Policy

Bill Eichman Terms of Service and Privacy Policy

1. Terms

By accessing the website at, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.

2. Use License

Permission is granted to temporarily download one copy of the materials (information or software) on Bill Eichman’s website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:

modify or copy the materials;
use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
attempt to decompile or reverse engineer any software contained on Bill Eichman’s website;
remove any copyright or other proprietary notations from the materials; or
transfer the materials to another person or “mirror” the materials on any other server.

This license shall automatically terminate if you violate any of these restrictions and may be terminated by Bill Eichman at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

The materials on Bill Eichman’s website are provided on an ‘as is’ basis. Bill Eichman makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.

Further, Bill Eichman does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Bill Eichman or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Bill Eichman’s website, even if Bill Eichman or a Bill Eichman authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Accuracy of materials

The materials appearing on Bill Eichman’s website could include technical, typographical, or photographic errors. Bill Eichman does not warrant that any of the materials on its website are accurate, complete or current. Bill Eichman may make changes to the materials contained on its website at any time without notice. However Bill Eichman does not make any commitment to update the materials.

6. Links

Bill Eichman has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Bill Eichman of the site. Use of any such linked website is at the user’s own risk.

7. Modifications

Bill Eichman may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service.

8. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of Pennsylvania and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location.

Privacy Policy

Your privacy is important to us.

It is Bill Eichman’s policy to respect your privacy regarding any information we may collect while operating our website. Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information. We have outlined our privacy policy below.

We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

We will collect and use personal information solely for fulfilling those purposes specified by us and for other ancillary purposes, unless we obtain the consent of the individual concerned or as required by law.

Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

We will make readily available to customers information about our policies and practices relating to the management of personal information.

We will only retain personal information for as long as necessary for the fulfilment of those purposes.

We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. Bill Eichman may change this privacy policy from time to time at Bill Eichman’s sole discretion.

This TOS and PRIVACY POLICY declaration can be changed at any time. It was declared on December 2nd, 2016.

You can contact Bill Eichman at